First conceived by Edouard Heuer in 1860, TAG Heuer has been at the forefront of watch innovation ever since. In 1887 the brand devised and built the ‘oscillating pinion’, used to this day in the production of mechanical chronographs.
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Ahead of his hillclimb attempt at Goodwood Festival of Speed, we catch up with Freddie Hunt, racing driver and son of 1976 Formula 1 World Champion James Hunt.

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Tag Heuer

Formula 1 Shop Collection
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Tag Heuer

Formula 1 - CAZ1112.FC8188 £1200 Shop Now
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Tag Heuer

Aquaracer - WAY211B.FC6363 £1850 Shop Now
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Tag Heuer

Mens Watches Shop Now
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TAG Heuer watches have graced the wrists of the world’s elite throughout history, including both royalty and presidents alike.
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Tag Heuer

Ladies Aquaracer WAY1391.BH0717 Shop Now
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Tag Heuer

Connected SAR8A80.FT6045 Shop Now


Founded in 1860 by Edouard Heuer, TAG Heuer has marked many a milestone in Swiss luxury watchmaking history since its inception.

The brand’s rich heritage is built on pushing boundaries and breaking rules, while constantly striving for greatness. Harnessing an avant-garde mentality to overcome technological restraints is at the forefront of all our creations and has allowed us to produce daring timepieces with ultimate precision.