First conceived by Edouard Heuer in 1860, TAG Heuer has been at the forefront of watch innovation ever since. In 1887 the brand devised and built the ‘oscillating pinion’, used to this day in the production of mechanical chronographs.
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The TAG Heuer Formula 1 TWG Limited Edition

It doesn’t take a genius to find the correlation between the worlds of racing and watches. The easy connection to make is obvious; if you’re lapping an opponent by a hundredth of a second, it takes a pretty serious piece of timekeeping equipment to keep you up to speed. But there’s also far more between the industries of watchmaking and racing than first comes to mind.

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Tag Heuer

F1 Quartz TWG Exclusive Mens Watch CAZ101A.BA0842 Shop Now
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Tag Heuer

Formula 1 - CAZ1112.FC8188 £1200 Shop Now
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Tag Heuer

Aquaracer - WAY211B.FC6363 £1850 Shop Now
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Tag Heuer

Mens Watches Shop Now
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TAG Heuer watches have graced the wrists of the world’s elite throughout history, including both royalty and presidents alike.
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Tag Heuer

Ladies Aquaracer WAY1391.BH0717 Shop Now
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Tag Heuer

Connected Shop Now


Founded in 1860 by Edouard Heuer, TAG Heuer has marked many a milestone in Swiss luxury watchmaking history since its inception.

TAG Heuer's rich brand heritage is built on pushing boundaries and breaking rules, while constantly striving for greatness. Harnessing an avant-garde mentality to overcome technological restraints is at the forefront of all our creations and has allowed us to produce daring watches with ultimate precision.