First conceived by Edouard Heuer in 1860, TAG Heuer has been at the forefront of watch innovation ever since. In 1887 the brand devised and built the ‘oscillating pinion’, used to this day in the production of mechanical chronographs.

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Editorial

MAN OF THE HOUR: FREDDIE HUNT

Ahead of his hillclimb attempt at Goodwood Festival of Speed, we catch up with Freddie Hunt, racing driver and son of 1976 Formula 1 World Champion James Hunt.

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Tag Heuer

Formula 1 Explore Now
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Tag Heuer

Aquaracer Shop Now
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TAG Heuer watches have graced the wrists of the world’s elite throughout history, including both royalty and presidents alike.
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TAG HEUER HERITAGE

TAG Heuer is instantly recognisable as one of the world’s most popular brands. TAG was founded in 1860 when Edouard Heuer opened Uhrenmanufaktur Heuer AG in St-Imier, Switzerland. By 1882 Heuer had patented his first chronograph, and over the next 130 years TAG has been a consistent innovator.

TAG are a major player in the world of luxury Swiss watches offering sports watches and chronographs alongside the most elegant of men’s and ladies dress watches. TAG is as recognisable as the stars who wear it, with the likes of Steve McQueen and Cameron Diaz among its supporters.