Rolex, by The Watch Gallery
400 Oxford Street

Opening Hours

Monday - Saturday: 09:30 - 21:00
Sunday*: 12:00 - 18:00
*Browsing: 11:30 - 12:00


020 7318 3213
The Rolex boutique, located in The Wonder Room, Selfridges London, houses an extensive selection of Rolex’s most popular and iconic timepieces. Along with a selection of rare and limited edition pieces the boutique offers the ever popular Oyster, Date-Just, Day-Date, Professional and Cellini collections. Having recently undergone a dramatic make-over and now double the size of the previous space, the boutique is one of the first to feature Rolex’s latest design concept; the luxurious surroundings feature bronze, marble and beautiful walnut wood.

To discover more about the services on offer at our Rolex Boutique in Selfridges, please call 0207 318 3213 and a member of our expert team will be happy to help. Whether you know exactly what you are looking for, or require advice on where to start, we are here to make the process of buying your watch as enjoyable and easy as possible.

Make an appointment

Contact Information

* Required Fields