“We decided that we didn’t want to have a logo; that wasn’t important to us at all. From our point of view, great products, great books, clothing, shoes, whatever it might be, they’re not emblazoned with logos, and so we didn’t see why watches have to have that, why you would sell a watch because of its logo. We were looking at it from more of a product design point of view. And just trying to design the best watch we could for the price point. A quality, affordable price point”.