Each step of the manufacturing process is held to the highest industry standards, creating a timepiece of beauty and precision.
These words succinctly encompass Shinola's attitude towards American manufacturing. Bold, proud and honest, Shinola believe that horological craft may have begun but certainly does not end with the Swiss.
Former manufacturing giant and steeped in history, Detroit is the location for this successful business enterprise, with 30,000 square feet of space transformed into a multi-operational watch factory. Hand-assembled and built to last, these watches are refreshingly unique, technically advanced and produced to last.