In 2011 Shinola set out to bring luxury watch manufacturing back to America. Conceived with the belief that products should be made by hand and built to last, Shinola stands for skill at scale, the preservation of craft and the beauty of industry.
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Shinola The Runwell Steel Blue Dial Tan Strap Quartz Watch

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Each step of the manufacturing process is held to the highest industry standards, creating a timepiece of beauty and precision.


"Our worst didn't come when we were at our best. It happened when we thought good was good enough".

These words succinctly encompass Shinola's attitude towards American manufacturing. Bold, proud and honest, Shinola believe that horological craft may have begun but certainly does not end with the Swiss.

Former manufacturing giant and steeped in history, Detroit is the location for this successful business enterprise, with 30,000 square feet of space transformed into a multi-operational watch factory. Hand-assembled and built to last, these watches are refreshingly unique, technically advanced and produced to last.