Dealer Plaque

Oyster Perpetual Datejust

The Oyster Perpetual Datejust is the watch of reference for those who believe that elegance is timeless. The Rolex Datejust is the archetype of the modern watch thanks to functions and aesthetics that never go out of fashion. Born in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial – hence the name.

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THE CLASSIC WATCH OF REFERENCE

The Oyster Perpetual Datejust consolidated all the major innovations that Rolex had contributed to the wristwatch until that time – chronometric precision (first chronometer certificates granted to a wristwatch as of 1910), waterproofness (creation of the Oyster case in 1926), self-winding mechanism (Perpetual rotor patented from 1931) and the date in a window.

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INSTANTANEOUS DATE AND CYCLOPS LENS

The Rolex Datejust revolutionized wristwatch date display. Traditionally, the date was indicated by a hand pointing to markings on the circumference of the dial. With the Datejust, Rolex introduced a calendar that displayed the date in a window at 3 o’clock. This would become the watchmaking standard.

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ENDURING AESTHETIC CODES

Aesthetically, the Datejust has spanned eras while retaining the enduring codes that make it, notably in its traditional versions, one of the most recognized and recognizable of watches of the time. The characteristic shape of its Oyster case, the 18 ct gold fluted bezel, the Cyclops lens over the date and the five- piece link Jubilee bracelet, has become a classic, especially in the Rolesor version which combines steel and 18 ct gold.

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THE DATEJUST, SUPERLATIVE CHRONOMETER

Like all watches in the Oyster collection, each Datejust is certified as a Superlative Chronometer. This exclusive designation attests that it has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, which exceed normal watchmaking standards. These tests are carried out on the fully assembled watch, in order to guarantee its superlative performance on the wrist.

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Founded by Hans Wilsdorf in 1905, Rolex pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes.