Dealer Plaque

Oyster Perpetual Datejust

The Oyster Perpetual Datejust is the watch of reference for those who believe that elegance is timeless. The Rolex Datejust is the archetype of the modern watch thanks to functions and aesthetics that never go out of fashion. Born in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial – hence the name.

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- An iconic symbol of style -

THE DATEJUST

Introduced in 1945, the Datejust was the first wristwatch-chronometer to display the date through an aperture on the dial. Its unique magnifying Cyclops lens, added several years later, became a Rolex signature. Admired for its classic design, the Datejust has become an iconic symbol of style.

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- Features of the Datejust -

THE CYCLOPS LENS

Invented by Rolex in 1953, the Cyclops lens enhances the date aperture, magnifying the date display for easy reading. It is one of the most distinctive and recognisable Rolex features.

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- Femininity in all its diversity -

THE LADY-DATEJUST

The Lady-Datejust, which appeared in 1957, was the first ladies’ version of classic Rolex date chronometer, the Datejust, carrying its heritage of timeless elegance and functionality in an exquisite size suited to a woman’s wrist. The Rolex Lady-Datejust comes in a wealth of versions to perfectly reflect the different personalities of its wearers. The range of materials and colours of the Lady-Datejust is equalled only by the variety of bracelets and dials that add to its style.

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- The Lady-Datejust -

A GEM FOR DAILY WEAR

The Oyster Perpetual Lady-Datejust concentrates all the attributes of the iconic Rolex Datejust in its smaller 28 mm case. The timeless elegance of this gem for daily wear is enhanced by dials of subtle and shimmering colour, by noble materials and sparkling diamonds.

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Founded by Hans Wilsdorf in 1905, Rolex pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities, as well as philanthropic programmes.