"Accept only perfection" was the motto brothers Louis-Victor and Celestin Baume instilled in Baume and Mercier during its establishment in 1830. Today, their legacy is very much alive with the company continuing to uphold the founding principles with great dedication.


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Valentine’s Day: Baume & Mercier

Love it or hate it, Valentine’s Day commands a certain level of respect. Regardless of your relationship status, February the 14th brings about a season of celebration/commiseration (delete as appropriate) of your singledom or taken status. If the latter applies to you, then there’s only one obvious choice of gift – Baume & Mercier.

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Baume & Mercier

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Watches of exquisite design and exceptional craftsmanship, having won the Baume et Mercier brand numerous accolades during it's illustrious 180 years as one of the world's finest watchmakers.


The Baume Mercier family opened one of the first watch shops in the village of Les Bois in the Swiss Jura region in 1830. Thanks to the energy and industry of brothers Louis-Victor and Joseph-Célestin Baume ‘Frères Baume’ soon became a major watchmaking company. After setting up a branch in London the reputation of Baume & Mercier spread throughout the British Empire gaining worldwide recognition.

In 1918 William Baume, the third generation of the Baume watchmaking family, joined forces with Paul Mercier. Under their guidance the company survived the watch crisis and Wall Street crash in the 1920s. Baume & Mercier launched their latest watch collection, the Clifton, exclusively with The Watch Gallery in 2013.