By Calibre 11, 27 January 2015
First conceived by Edouard Heuer in 1860, TAG Heuer has been at the forefront of watch innovation ever since. In 1887 the brand devised and built the ‘oscillating pinion’, used to this day in the production of mechanical chronographs.
TAG Heuer watches have graced the wrists of the world’s elite throughout history, including both Royalty and presidents alike. Today, TAG are now a go-to brand for those looking for sporting luxury, and with such a vast collection we can see why.
When thinking of TAG Heuer you instinctively think of the brands longstanding association to the Formula 1 World Championship. Speed, intuition and a competitive spirit are traits locked within the very design of these timepieces...View Collection
The TAG Heuer Aquaracer Collection has been designed, developed and rigorously tested in conjunction with professional divers. The Aquaracer Collection was introduced in 1982 and looks as good as it functions. Be different, push yourself further with an Aquaracer...View Collection
The TAG Heuer Carrera Collection was introduced in 1963 by Jack Heuer. The name derives from the epic Carrera Panamericana Mexico race. The collection is made up of automatic men's watches with a distinctive racing style. Sporty yet distinguished...View Collection
The TAG Heuer Monaco is a legendary watch regardless of your interest in motor racing. Famously worn by Steve McQueen in the 1970 film 'Le Mans' the Monaco has become an iconic and greatly sought after chronograph...View Collection
The popularity of the original Formula 1 has expanded to include an array of beautiful watches for ladies. The perfect blend of sport and glamour, these watches are feminine whilst also retaining the TAG Heuer spirit...View Collection
The TAG Heuer Aquaracer Ladies Collection has the technical excellence of the Aquaracer in a smaller, more elegant style. The Aquaracer Collection was introduced in 1982 and it's popularity remains strong to this day...View Collection
The TAG Heuer Carrera Ladies Collection has a classically elegant style. The name derives from the epic Carrera Panamericana Mexico race. The Carrera Ladies range was created to be smaller and with a feminine twist...View Collection
TAG Heuer is instantly recognisable as one of the world’s most popular brands. TAG was founded in 1860 when Edouard Heuer opened Uhrenmanufaktur Heuer AG in St-Imier, Switzerland. By 1882 Heuer had patented his first chronograph, and over the next 130 years TAG has been a consistent innovator.
TAG are a major player in the world of luxury Swiss watches offering sports watches and chronographs alongside the most elegant of men’s and ladies dress watches. TAG is as recognisable as the stars who wear it, with the likes of Steve McQueen and Cameron Diaz among its supporters.
By Calibre 11, 27 January 2015
Introducing the unique Formula 1 model that delivers from dawn to dusk
By Rebecca Meekings, 7 August 2014
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