TAG Heuer is instantly recognisable as one of the world’s most popular brands. TAG was founded in 1860 when Edouard Heuer opened Uhrenmanufaktur Heuer AG in St-Imier, Switzerland. By 1882 Heuer had patented his first chronograph, and over the next 130 years TAG has been a consistent innovator.
TAG are a major player in the world of luxury Swiss watches offering sports watches and chronographs alongside the most elegant of men’s and ladies dress watches. TAG is as recognisable as the stars who wear it, with the likes of Steve McQueen, Leonardo DiCaprio and Cameron Diaz among its supporters.