Maurice Lacroix was founded in 1985 as part of the Desco von Schulthess Company. Desco is a much older company with a history in the silk trade. Desco began to market watches under the name Maurice Lacroix in 1975 – the name does not refer to any particular person.
Maurice Lacroix has a clear objective: meeting the traditionally high standards of Swiss watchmaking precision and creating innovative in-house complications and movements. In 2006 the company introduced its first fully in-house movement, the calibre ML 106. Despite being relatively young Maurice Lacroix now retails in over 60 countries.