The Rolex boutique, located in The Wonder Room, Selfridges London, has been given a dramatic make-over and is now double the size of the previous space. It houses an extensive selection of Rolex’s most popular and iconic timepieces including the Date-Just, Professional and Submariner along with a rare selection of special edition pieces.
The boutique is one of the first to feature Rolex’s latest design concept; the luxurious surroundings feature bronze, marble and beautiful walnut wood.
To celebrate the relaunch, Rolex will be taking over the front of Selfridges London with a window wrap. The wrap features champions, visionaries and icons from the past 100 years who have all relied on Rolex as their timepiece of choice. Check out this exciting window campaign from Sunday 25th August – Thursday 29th August.
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