88 Rue Du Rhone launched in 2012 exclusively with The Watch Gallery. Founders Elie and Pierre Bernheim are the grandsons of the famous Swiss watchmaker Raymond Weil. There aim is to produce high quality contemporary Swiss timepieces at affordable prices allowing more people to experience owning a luxury Swiss watch.
The number 8 is a symbol of good luck, ambition and power in many cultures. The 88 logo also symbolises a watch face showing 10 to 10 - a watchmaking tradition. The Rue du Rhône passes through the very heart of Geneva. Just as the accent disappears to create the brand Rue Du Rhone, 88 is also the only number missing on the street.